why choose us
the matcha of remix, not ritual
meant to be enjoyed, not mastered
one matcha, many uses
from drinks, to baking, to skincare, matcha isn't just something you sip quietly
clean & transparent
third-party tested, and without any additives
instant, easy, delicious
café-style results, without the barista
matcha that's chronically online
we live where culture happens: on feeds, in trends, inside recipes, routines, memes, and group chats. Here’s how our community makes matcha part of the internet.
how we got here
2012–2020
from early adopter to everyday matcha
founded in California to make matcha more accessible, we helped introduce it to a wider US audience, expanded our product range, and reached 1M lifetime orders and 200,000+ customers.
2021–2025
from Amazon favorite to internet brand
we grew into the #1 Culinary Matcha brand on Amazon.com, earned 25,000+ 4.5-star reviews, rebranded, expanded into Canada, and went viral after launching on TikTok Shop.
2026 and beyond
the next remix
retail expansion, new markets, and Europe, bringing easier, more creative, and more accessible matcha to even more people.